Automation Engine
An event triggers, the system runs.
Leave repetitive work to the system — no code. Connect 20+ event triggers (order, payment, return, lead, appointment, stock…) to 8 actions (SMS, email, WhatsApp, Telegram, webhook, push…) with a visual rule builder or ready templates. Segment-based bulk campaigns in one click; every rule's run history and statistics are measured. (B2B prospecting and sequenced outreach live in a separate engine: Growth & Outbound / KRAKEN.)
What's inside this solution?
Everything works integrated on a single panel, with a single customer record.
In-depth capabilities
An event triggers, the system runs
Connect events to actions with ready-made templates or a custom rule builder.
- Order, payment, return, lead, appointment events
- SMS, email, WhatsApp, webhook actions
- Ready-made templates + custom rule builder
- Run history and statistics
The right message to the right segment
Target customer segments and send bulk email / SMS / WhatsApp.
- Segment-based targeting
- Bulk multi-channel sending
- Audience filtering
- Campaign management
Automate growth
Automatic outreach with B2B prospect collection, enrichment, and WhatsApp sequences.
- Prospect scanning and enrichment
- WhatsApp sequence engine
- Reply, click, purchase tracking
- WhatsApp instance health monitoring
How does it work?
Pick a trigger
Which event will start the automation? (order, lead, appointment…)
Define an action
What should happen? SMS, email, WhatsApp, webhook…
Publish the rule
Activate the rule from a template or from scratch.
Monitor & Improve
See performance with run history and statistics.
Frequently asked questions
Can I set up automation without writing code?
Yes. You can choose ready-made templates or define event → action rules with the visual rule builder.
Which channels can I send actions to?
SMS, email, WhatsApp, Telegram, webhook, and more — the appropriate actions are listed according to your industry.
Who is KRAKEN outbound for?
For businesses doing B2B sales; it provides automatic outreach with prospect collection, enrichment, and WhatsApp sequences.
Get started with Automation Engine
Try it free for 14 days; setup takes minutes. All modules come together on a single panel, with a single customer record.